Category: Food & People

People that make food

Emporio Fasano

Emporio Fasano

Gero Fasano has, at long last, opened the doors of his so longed-for emporio in São Paulo.

This project has been in the makings for years. First in his heart. Followed by potential partners that never took off. Then came his other dream of opening Fasano hotel in New York City. Extremely delicate health issues came along the way to put everything on halt. Including going through a world pandemic.

Gero Fasano
Gero Fasano

Come early 2022 with prospects of a glorious first semester. The Big Apple gets a stunning hotel and dining experience upgrade with the arrival of Fasano in town and São Paulo by late July with the brand finally opening its deluxe emporio doors.

You can sense every tiny detail of perfection put into that project as you entered the grandious 1000sq meters space. Gero is a renowned perfectionist with the best taste and so is his team.

On the ground floor you will walk around the bakery and fresh past counters along with a prime quality made on a exclusive kitchen site that delivers all Fasano freshly made products from their pasta to sauces, take away ready bowl salads and a selected range of fruits and vegetables. All harvested from small local farmers.

On the first floor you will find a wide range of wines and liquors from around the world. A very Italian cheese and charcuterie counter with a cheese lab next to it. All blended in a space with shelves of exclusive Fasano branded products like extra virgin olive oil, ready made sauces, arborio rice, dry pasta, seasonings all curated by Gero himself.

For those sweet tooth there is also some delicious options of jams, chocolate and delicacies to have home when welcoming friends over for coffee.

Speaking of which, when arriving on the second floor you will be welcomed by the roasted smell of coffee on site at the coffeeshop. Fasano Casa section offers a range of home products from gorgeous candles to linen to mention a few. After enjoying the tour you must take a moment to have a seat at their terrace. Sit back, order a coffee with pastry. After all this is all part of la Bella vita as Italians do.

      R. Bela Cintra, 2245 – Jardins, São Paulo – SP, 01415-009
       Monday – Saturday 7:30am – 9pm / Sunday 9am-7pm

Sorbillo the pizza man

Gino Sorbillo at work

When you visit Italy there are some clichés to be done that are a must like going to Rome and seeing the Colliseum, going to Pisa and taking a picture “holding” the leaning tower and going to Naples to eat pizza.
Simple as that.

Sorbillo's Napoli pizza

credits Sorbillo Facebook

You have infinite choices of places to do so but my suggestion is to go right in the core of the city, Centro Storico, where you will find Sorbillo. This is THE place where to eat THE most traditional e faithful napolian/Italian pizza in town.

Sorbillo Napoli

credits Sorbillo Facebook

I did so myself!

Gino Sorbillo is the man behind the empire he created with his own hands. First he will tell you about his unconditional love for Naples, his hometown, what the region has to offer with all the quality of raw material, homeland of mozzarelas, burratas and pomodorinis. But most of all what he has done to the neighborhood where he chose to open his pizzeria. Yes, Centro Storico, in Via del Tribunale, where Camorra is renown for playing their rules. This is a delicate issue of course but Sorbillo has placed his cards too. Some say he managed to fight the mafia but I guess this is not the point here.

Gino Sorbillo at work

credits Sorbillo Facebook

He loves what he does, does is really well and what he really fights for is to achieve higher and higher. With 3 pizzerias in Naples, 2 of Zia Esterina (the historical fried pizza take away) locations, Milan and very soon the Big Apple.

pizza fritta zia esterina

credits Sorbillo Facebook

When in Naples make sure to save one evening just for it. The waiting time is long but surely worth it!

Follow Sorbillo on Instagram, Facebook ,Twitter and visit his website too.

+39 081 446643

Carluccio

Carluccio & his food empire UK

“Italian men has two main functions, to eat and to make love”

Antonio Carluccio

Carluccio

Last week the world of food has lost a very important figure. He was considered the Godfather of Italian food abroad.
He was born in Salerno, in the region of Campania, the fifth of six children.
He moved with his father’s job when he was young and lived in Castelnuovo Belbo and Borgofranco d’Ivrea. Living in the northwest, an area with great vegetation, as a child he would hunt through the forest for different mushrooms and fungi with his father. After leaving school he did his compulsory one year of military service in the Italian Navy. After leaving the navy, he briefly worked as a journalist with La Stampa in Turin and then as a technician and sales representative for typewriter manufacturer Olivetti.
It was not until he moved again, this time to Vienna, to study languages and start his work life as a wine merchant. Thirteen years later he moved to London to become the Italian wine importer of that time. Thas was back in 1975.

Carluccio & Terence ConranIn the restaurant business everything started when he became the manager at Terence Conran’s Neal Street Restaurant in Covent Garden. He married Conran’s sister. The rest is history.

If you visited London you must surely have come across the Carluccio’s sign from one of his restaurants, seen some of his 20 books in bookshops. It was under his supervision that UK beloved chef Jamie Oliver started working in London.

Gennaro Jamie & Carluccio

Credits David Loftus

That led to a life time friendship between them and Gennaro Contaldo, whom they made a hilarous tv series for BBC called “Two greedy Italians”.

A rather quiet and shy persona, I remember, during my London years when I visited his Deli back in late 90’s. Always present and smiling but reserved, making sure everything was up and running as he wanted. Food was good.

The United Kingdom surely is grateful to what Carluccio represented in the evoution and upgrade of quality of food when eating out over the years but mostly being the man who brought Italian flavors over the chanel.

Antonio Carluccio

In 2007 he was appointed an OBE by the Queen.

*extracts from Wikipedia

The story of a Syrian chocolatier

Peacebychocolate by Assam Hadhad

When speaking of Syria, war, refugees all I can think is how can these people rebuild their lives?
Back in Damascus Assam was a chocolatier but lost everything as we could all imagine.
When I came across the story of Assam Hadhad‘s family my joy was immense! How a wish of wanting to spread joy to show gratitude to Nova Scotia, the Canadian town that welcomed them one year ago when they flew away from the war, became their way of starting a new life.
Today, one year on, Peace by Chocolate has 10 employees and even Prime Minister Justin Trudeau has met the family enjoying bites of chocolate!
Never understimate the empowerment of food!